Global Cement News

The timing of the UK Mineral Products Association's (MPA) latest call to arms makes one wonder how well the economic recovery is going in parts of Europe. The MPA has launched a document entitled 'Cementing the Future – Sustaining an Essential British Industry' to promote the UK cement industry. It is the MPA's job to beat the drum for the industries it represents so in this sense it should always be trying to raise the minerals sector's profile.

Yet as the UK economy starts to lumber out of the recession, a publication like this suggests that the challenges ahead of the industry are still large. MPA figures released in July 2013 showed that year-on-year growth in cement volumes hit a low of -10% in the second quarter of 2012 before rising to better (negative) rates to the first quarter of 2013. No data was available for the second quarter of 2013.

One of the MPA's recommendations is that the UK government does more to protect the main internationally-owned players from international trading markets. At least foreign-owned companies provide local jobs. The main thrust is to protect the industry from carbon taxation, ensuring better international competiveness. On the back of Cembureau's latest industry figures, chief executive Koen Coppenholle recommends much the same thing for Europe as a whole in his column in the September 2013 issue of Global Cement Magazine.

One thing the MPA doesn't need is more bad news when the UK Competition Commission publishes its report on an investigation on the aggregates, cement and ready-mix concrete market in December 2013. On that score the investigation hasn't been too troubling so far with its provisional findings concluding that despite poor competition between firms on price there was no explicit collusion.

In terms of competition though things could be worse. For example, take Colombia. In August 2013 the Colombian competition agency, the Superintendency of Industry and Commerce (SIC), announced its investigation in the country's main players for 'sustained and unjustified' increases in the price of cement since 2010. For the first six months of 2013 cement prices rose by 8% compared to an inflation rate of 1.73%.

Whatever is happening in Colombia, its largest cement producer, Cementos Argos, saw its profits rise by 5.9% to US$218m in 2012. At present the MPA can only dream of times like that again and hope that the UK government takes note of its advocacy.

Russia: France's Lafarge, the world's largest cement producer, has announced that it has appointed André Martin to the position of chief executive in its Russian division. He replaces Alex de Valukhoff.

"To come to Russia and serve as the CEO of Lafarge Russia is an honour I find humbling and motivating," said Martin to the Moscow Times. "Together with the team of professionals we are committed to contributing to the building of better cities."

Martin joined Lafarge in 1995, initially working in cement mergers and acquisitions before rising to the post of president of Lafarge-Agregate-Betoane in Romania in 1999. He has also worked for Lafarge in North America. Most recently Martin was the senior vice president for Lafarge's industrial customer segment in Paris.

US cement consumption may have disappointed some in the first quarter of 2013 but solid growth lies ahead, according to the Portland Cement Association (PCA). Just how solid that growth will be remains open to interpretation.

PCA chief economist Ed Sullivan forecast 8% growth in cement consumption at the start of 2013. Now's its been halved to just 4%. Yet he's standing by the hint of good news ahead, upping the growth from 2014 to 9.7%.

Figures from the major US cement producers present a mixed picture. The major multinational cement producers mostly suffered from the weather in early 2013. Lafarge saw its cement sales in North America drop by 23% year-on-year for the first half of 2013 to 4.4Mt from 5.7Mt in the same period of 2012. Cemex's cement sales in the US rose by 3% but no specific figures were released. Holcim's cement sales in North America fell by 7% to 5Mt from 5.4Mt. HeidelbergCement's cement sales in the North America grew by 5% to 5.7Mt from 5.4Mt.

Of the rest, Texas Industries reported a rise in cement shipments of 29% to 2.23Mt from 1.73Mt for the six months to the 31 May 2013. Titan saw sales in the US rise by 10% to US$258m.

Preliminary United States Geological Survey data for June 2013 suggests that the increase in portland and blended cement shipments in the US slowed in the first half of 2013. In 2011 32.1Mt were shipped, in 2012 37.0Mt were shipped and in 2013 37.2Mt were shipped.

Meanwhile the construction figures US Department of Commerce mostly suggested growth but not without the odd jitter. Construction spending fell slightly in June 2013. Total construction spending adjusted seasonally fell by 0.4% to US$869bn due to a fall in non-residential construction. Since then though the July 2013 figure hit US$901bn, the highest since June 2009.

Accordingly, in his forecast Sullivan pins his hopes on the residential sector in the near term. It has seen consistent growth since October 2012. However other industry commentators, like the American Institue of Architects, have focused on poor growth in non-residential construction.

Let's hope Sullivan's got it right.

Austria: Ghassan Broummana has been appointed managing director of A TEC Group from 1 October 2013. As managing director Broummana will be responsible for sales and marketing within the A TEC and A TEC GRECO group.

Broummana started his career in 1987 designing and starting-up cement plants. In 1996 he joined Holcim Group Support in Switzerland where he developed and implemented various corporate initiatives. In 2004, he moved to Holcim's subsidiary in Thailand, Siam City Cement, to start up a new business unit preparing alternative fuels and raw materials from industrial and household waste.

In 2009 Broummana joined the managing committee and executive committee respectively of Holcim's subsidiaries in India, ACC and Ambuja Cements. Here he restructured Techport, the unified technical support service centre that provides expertise to both ACC and Ambuja Cements with the aim of improving the efficiency and effectiveness of over 25 integrated cement plants and grinding stations and managing all the major capital expenditure projects for both companies.

Broummana holds a Diploma in Electrical Engineering and a Diploma in Wirtschafts-Ingenieur (MBA) from the University of Dortmund. He has also completed a 'Program for Executive Development' at IMD-Lausanne and 'Advanced Management Program' at Harvard Business School, US.

At the beginning of September 2013 Lucky Cement reportedly resigned from the All Pakistan Cement Manufacturers Association. The implications of this departure raise interesting implications for Pakistan's cement industry and its export markets.

Lucky Cement reacted to a growing row over energy prices for cement producers in Pakistan. The government increased electricity taxes for industrial consumers by 55% but only increased gas prices by 17.5%. This has created an uneven rise in the cost of production between those smaller cement producers powered off the national electricity grid and those larger cement producers using captive power plants. Suddenly smaller cement producers have found it much more expensive to make cement than their larger competitors.

Although Pakistan's cement industry contains over 20 producers, it is dominated by four major players - Lucky Cement, Bestway Cement, DG Khan and Maple Leaf – who hold nearly half of the country's cement production capacity of around 45Mt/yr. According to local media covering the spat, Lucky Cement uses 100% captive power generation, DG Khan Cement uses 40% and Maple Leaf Cement uses 45%.

In 2009 the Competition Commission of Pakistan issued fines to 20 cement producers found guilty of acting as a cartel and co-ordinating rises in cement prices. Following the action cement prices fell by 30%. Since then prices have steadily risen again with the industry publicly denying the existence of a cartel as recently as April 2013.

Regardless of whether any collusion exists today, with new cement production capacity announced this week by DG Khan, the incentives for Pakistan's larger cement producers are growing to keep their prices low with the benefit of seizing greater market share. Meanwhile the smaller cement producers could be squeezed on both energy input costs and price.

In Pakistan, if the larger cement producers act on the new market opportunities, industry consolidation seems possible. Internationally, if the big cement producers in Pakistan concentrate more on the domestic market then this presents opportunities elsewhere. For example, markets in East and South Africa receive significant cement imports from Pakistan. If the volumes of these imports decrease then local African producers and rival exporters will benefit.

Changes in Pakistan's cement industry carry implications both at home and abroad in its export markets. Who exactly these changes will be 'lucky' for remains to be seen.