Displaying items by tag: marketing

Germany: The former HeidelbergCement launched its new name and branding as Heidelberg Materials at a group level on 20 September 2022. The new two-word moniker underlines the cement producer's pioneering role on the path to building materials digitisation and carbon neutrality. 'Materials' stands for its innovative portfolio of sustainable and intelligent building materials, as well as digital solutions. The group's subsidiaries will also change their names to Heidelberg Materials from the beginning of 2023. Among the first to undergo the transformation will be US-based Lehigh Hanson, which will become Heidelberg Materials in early 2023.

Managing board chair Dominik von Achten said “We are proud of our cement business, but the company's range of services goes far beyond cement. Today, and even more in the future.Our future is sustainable. Our future is digital. Customer demands, markets and competitors are changing rapidly. Opportunities and challenges go beyond country borders; communication is becoming increasingly global. Differentiation opportunities arise." Concerning the company's cement business, von Achten said "We will be the first company in the world to offer carbon-free cement at large scale as early as 2024. We are vigorously driving forward the scaling of our CCUS activities: by 2030, we will reduce our CO₂ emissions by 10Mt/yr with the projects we have already launched. "

Ecuador: Holcim Ecuador has launched its new portfolio of ECOPlanet reduced CO₂ cements. The products bear the new green and blue branding of the Holcim group.

CEO Dolores Prado said that the company began its green transition with the September 2019 carbon neutral certification of its Agrovial, Base Vial and Maestro cements.

Nigeria: Dangote Cement has launched a promotional prize campaign worth a total US$76,700. The campaign consists of rewards of up to US$11,870, alongside other prizes for customers. The Sun newspaper has reported that the promotion will run until 31 October 2021.

Dangote Cement's Nigeria sales director Sanni Funmi said that the campaign is the producer's way of saying 'Thank You' to Nigerians.

Pakistan: Fauji Cement says that its sustainability initiatives across its three cement plants reduced CO₂ emissions by 215,000t in the 2022 financial year. The Pakistan Today newspaper has reported that clinker factor reduction in reduced-CO₂ products such as Askari Green cement and Pamir cement eliminated 89,900t-worth of emissions, 42% of total reductions. Waste heat recovery (WHR) plants eliminated 79,400t of emissions (37%), solar power plants eliminated 31,500t (15%), alternative fuel (AF) substitution eliminated 8030t (3.5%) and reforestation eliminated 600t (2.5%).

Argentina: Holcim Argentina has published its 10th Sustainable Development Report, detailing its sustainability progress in 2021. That year, it reduced its CO₂ emissions per tonne of cementitious material by 4.2% compared to 2017, to 505kg/t from 527kg/t. It sourced 43% of all electricity used in its operations renewably and achieved 8.4% alternative fuel (AF) substitution in its cement production. During the year, Holcim implemented ECO-labels to designate products with at least 30% CO₂ emissions reduction.

Holcim Argentina’s CEO Christian Dedeu said “This decade of reports demonstrates our strong commitment to sustainability and governance that considers economic, social and environmental impacts. The conviction of the importance of reviewing performance and being accountable for our impacts made it possible.”

Australia: James Hardie recorded sales of US$3.61bn in its 2022 financial year, up by 24% year-on-year from US$2.91bn in its 2021 financial year. The group’s North American fibre cement sales rose by 25% to US$2.55bn from US$2.04bn. Its Asia Pacific fibre cement sales rose by 22% to US$545m from US$446m, while its Europe building products sales rose by 20% to US$421m from US$351m.

Interim chief executive officer Harold Wiens said, “I am delighted to report that the James Hardie team has continued to deliver strong execution of our global strategy. This is reflected in strong price/mix growth in all three regions, including North America price/mix growth of 12%, Asia Pacific price/mix growth of 11% and Europe price/mix growth of 14%. The global team’s success in delivering high value products is the result of: one - enabling our customers to make more money by selling more James Hardie products; and two - marketing directly to the homeowners to create demand for our high value products through our customers.”

The group reaffirmed its 2023 financial year adjusted net income guidance range of US$740 - 820m.

UAE: Shree Global has agreed to acquire a further 40% stake in Union Cement Norcem for US$3.95m. The deal will increase Shree Global’s stake in the company to 100%. It is expected to complete the transaction by the end of June 2022. Union Cement Norcem markets and sells oil well cement, while Shree Global’s parent company, India-based Shree Cement, operates a 4.8Mt/yr cement plant at Ras Khaimah.

France: Holcim has entered into an agreement to acquire speciality building products supplier PRB Group. PRB Group produces coatings, insulations, adhesives and flooring systems. Holcim says that the company’s product range compliments its own and expands its reach in the high-growth repair and refurbishment market. PRB Group employs 700 people its five plants, 26 warehouses and its research and development centre. Its estimated net sales in 2022 are Euro340m.

Holcim chief executive officer Jan Jenisch said “We are off to a strong start to the new year, on our way to welcoming the PRB Group into the Holcim family. This is another exciting step in the expansion of solutions and products, advancing our Strategy 2025 – Accelerating Green Growth. I am highly impressed by the outstanding achievements of the Laurent family as well as by the expertise and passion of the entire PRB team. I look forward to warmly welcoming all employees into Holcim and to invest in our next era of growth together, with a continued focus on innovation, sustainability and branding.”

Denmark: Aalborg Portland Cement says that the market ‘warmly welcomed’ its new FUTURECEM calcined clay cement in 2021. The product has reached its sales expectations for the year and is now nearly sold out for 2022. The company says that its plan to ramp up FUTURECEM production to replace 50% of grey cement production at its Rørdal cement plant is on track.

Parent company Cementir Holding says that the success of FUTURECEM rests on four pillars, namely its suitability for intended applications, targeted communication, close dialogue with concrete producers and the entire value chain and strategic partnerships with leading construction clients. It said “The lesson learned is that the market needs thorough information about new products and its industrialisation to rely on and implement them in place of conventional products.” The group added that its experience in Denmark paves the way for limestone calcined clay technology rollouts in other markets in line with its sustainable roadmap towards 2030.

China: Sichuan Shuangma Cement’s board of directors voted in favour of a rebranding on 16 December 2021. In a filing to the Shenzhen Stock Exchange, the company stated that it will change its name to Sichuan Hexie Shuangma. The reason for the change is the producer’s diversification away from its original business of cement production into other industries, making the ‘Cement’ element less relevant than it had previously been. Hexie is Chinese for harmony.