Displaying items by tag: marketing

France: Holcim has entered into an agreement to acquire speciality building products supplier PRB Group. PRB Group produces coatings, insulations, adhesives and flooring systems. Holcim says that the company’s product range compliments its own and expands its reach in the high-growth repair and refurbishment market. PRB Group employs 700 people its five plants, 26 warehouses and its research and development centre. Its estimated net sales in 2022 are Euro340m.

Holcim chief executive officer Jan Jenisch said “We are off to a strong start to the new year, on our way to welcoming the PRB Group into the Holcim family. This is another exciting step in the expansion of solutions and products, advancing our Strategy 2025 – Accelerating Green Growth. I am highly impressed by the outstanding achievements of the Laurent family as well as by the expertise and passion of the entire PRB team. I look forward to warmly welcoming all employees into Holcim and to invest in our next era of growth together, with a continued focus on innovation, sustainability and branding.”

Denmark: Aalborg Portland Cement says that the market ‘warmly welcomed’ its new FUTURECEM calcined clay cement in 2021. The product has reached its sales expectations for the year and is now nearly sold out for 2022. The company says that its plan to ramp up FUTURECEM production to replace 50% of grey cement production at its Rørdal cement plant is on track.

Parent company Cementir Holding says that the success of FUTURECEM rests on four pillars, namely its suitability for intended applications, targeted communication, close dialogue with concrete producers and the entire value chain and strategic partnerships with leading construction clients. It said “The lesson learned is that the market needs thorough information about new products and its industrialisation to rely on and implement them in place of conventional products.” The group added that its experience in Denmark paves the way for limestone calcined clay technology rollouts in other markets in line with its sustainable roadmap towards 2030.

China: Sichuan Shuangma Cement’s board of directors voted in favour of a rebranding on 16 December 2021. In a filing to the Shenzhen Stock Exchange, the company stated that it will change its name to Sichuan Hexie Shuangma. The reason for the change is the producer’s diversification away from its original business of cement production into other industries, making the ‘Cement’ element less relevant than it had previously been. Hexie is Chinese for harmony.

Bangladesh: Seven Rings Cement has secured a contract for the supply of cement to the site of the upcoming Sylhet Osmani Internation Airport in Sylhet. Chief marketing officer Gautam Chatterjee signed the contract with Beijing Urban Construction Group on behalf of the company.

Seven Rings Cement is currently also supplying cement for the new Hazrat Shahjalal International Airport Terminal 3 in Dhaka.

India: SCG International Corporation has agreed to provide marketing services for BigBloc Construction’s autoclaved aerated concrete (AAC) panels and other building products. United News of India has reported that BigBloc Construction expects to benefit from the partnership through the creation of a business development foundation for its AAC panels. SCG International Corporation is a subsidiary of Thailand-based cement producer Siam Cement Group (SCG).

Chair Narayan Saboo said "We are absolutely elated to announce our inaugural joint collaboration with SCG with the purpose of entering newer markets and expanding ourselves with our diversified product lines. We are the leading manufacturer of AAC blocks in India, and AAC panels are a new age building material which will further enhance speed and quality of construction.” He added “We are fully capable to cater to more demand and hence we look forward to scaling up by further promoting our product basket. SCG is without a doubt the best partner for the purpose since it is one of the largest cement and building material companies in Thailand and Southeast Asia. We look forward to the success of this wonderful opportunity which is mutually beneficial for both of our businesses."

Canada: Lafarge Canada has signed a deal with aerated concrete block producer Cematrix to renew its cement supply and joint marketing agreement with the company. The new agreement is effective until 2026.

Western Canada sales and logistics vice-president Cory Cannon said "Lafarge and Cematrix have worked together seamlessly throughout Canada. The extension of these agreements is a natural result of the joint successes we have experienced on numerous projects with the full expectation that this relationship will only continue to grow into the future."

Bolivia: Fábrica Nacional de Cemento (FANCESA) has agreed to open up where it sells its cement. Previously the producer mostly sold its products through authorised vendors, according to the Correo del Sur newspaper. New vendors will be subject certain conditions under the new marketing policy, including making a request to the cement producer. However, the company has not decided whether it will change its prices. Shareholders of the company have requested a market study to assess the situation. FANCESA is expecting demand for cement to drop by up to a quarter in 2021.

Bangladesh: LafargeHolcim Bangladesh has unveiled its Supercrete Portland limestone cement (PLC) bag redesign. The new bag features the tagline ‘Top quality, proper construction’ in Bengali. The Switzerland-based LafargeHolcim subsidiary produces the cement with limestone from Meghalaya, India. It says that its product is the only PLC on the Bangladeshi market.

Bangladesh: Cricketer and Bangladesh national team captain Tamim Iqbal has secured a brand ambassador contract with Seven Rings Cement. United News of Bangladesh has reported that the parties signed the contract at a ceremony at which director and chief executive officer Raihan Ahmed and chief financial officer and company secretary Kausar Alam were in attendance.

Iqbal said, “I am very proud to be associated with Seven Rings Cement, which is the only cement company that has three cement plants in three different places in Bangladesh."

India: JSW Cement has hired US-based Yalochat to supply software for transactions with trade customers. It says it is among the first Indian cement companies to introduce conversational commerce services to this marketing segment. The software promises to increase the company’s ease of doing business by integrating customer service into transactions via the WhatsApp messaging platform. The producer says that this will help differentiate it as it transitions to 25Mt/yr of production capacity by 2023 from 14Mt/yr.

Managing director Parth Jindal said, "Digital technology is shaping the long-term sustainable growth strategy of all JSW Group businesses. We are in a unique position to deliver integrated home-building solutions to Indian consumers. Our digital transformation will ensure the ease of doing business to our customers through continued improvements in the overall brand experience combined with efficient operations for well-synchronised and timely deliveries."