Displaying items by tag: marketing
Germany/US: Germany’s Baltrader and US-based United Bulk Carriers (UBC) have launched the Cement Carrier Alliance (CCA) to cooperate the marketing of their respective fleets of pneumatic cement carriers. The aim of the deal is to offer a wider range of vessel sizes to existing and new customers while enhancing marketing to current and developing markets. The two companies operate 15 self-discharging cement carriers with a range of 3000 – 15,000DWT vessels.
Both companies will remain independent entities each operating out of their own offices while offering continuity in their customer relationships. CCA will be jointly represented by the UBC office in Philadelphia and the Baltrader office in Hamburg.
Cimencam inaugurates Nomayos cement grinding plant
04 April 2019Cameroon: Cimencam has inaugurated its 0.5Mt/yr Nomayos cement grinding plant. The company also launched a new logo, according to the Ecofin Agency. The new unit will manufacture the company’s MultiX CEM II 32.5 R Ordinary Portland Cement (OPC) and its Sublime white cement products.
The subsidiary of LafargeHolcim is planning to regain lost market share in the country since Dangote Cement started operating locally. It is planning to build a new kiln at its Figuil integrated plant in Garoua, which is due for commissioning in 2020.
India Cements launches product promotion with cricket team
19 January 2018India: India Cements has launched a product promotional offer where customers could win Chennai Super Kings (CSK) merchandise and a chance to meet the players. Under the scheme, any customer purchasing 50 bags or in multiples of 50 bags (50 kg) of Coromandel Super Power between 19 January and 19 April 2018 will be eligible for entry into the promotion, according t the Press Trust of India. Prizes include match tickets, branded clothing and photo opportunities with the captain Mahendra Singh Dhoni and other players in the cricket team during the 2018 Indian Premier League.
Heracles Group launches online customer platform
28 September 2017Greece: Heracles Group, part of LafargeHolcim, has launched Xtizoume Mazi (Building Together), an online platform for marketing, product information and training. Via a new website its customers can find information about Heracles’ products and access training courses. The site will also allow access to the company’s loyalty scheme.
Hosokawa Alpine and Atritor start marketing partnership for ground calcium carbonate
28 September 2017Germany/ UK: Germany’s Hosokawa Alpine and the UK’s Atritor have started a global marketing partnership to promote their processing equipment for ground calcium carbonate (GCC). The Hosokawa Alpine ANR vertical wet grinding mill will combine with the Atritor Cell Mill slurry drying and powder coating system to provide an offering for superfine GCC products.
“… a partnership with Atritor is a natural step for us to enable customers to produce very fine, dry, coated or uncoated Ground Calcium Carbonate products. This area of the GCC market is growing quickly as more and more customers look to increase the quality of their end products and to enter the market for very fine products,” said Paul Woodward, Division Manager Minerals and Metals at Hosokawa Alpine.
Brazil: LafargeHolcim has launched a marketing campaign for its Cimento Montes Claros cement brand in six states and the Federal District. The campaign is intended to increase brand recognition and improve its relationship with customers in Minas Gerais, Pernabuco, Bahia, Paraiba, Rio Grande do Notre, Goias and the Federal District, according to the Sags website. The campaign includes television and radio coverage, advertising on transport networks and social media spots. The campaign is planned to run until December 2017.