Global Cement News

US: Holcim US has announced that Filiberto Ruiz will serve as its deputy chief executive officer of Holcim and Aggregate Industries US as part of its 'Leadership Journey.' Prior to his promotion, Ruiz was senior vice president, sales & marketing for Holcim US.

Ruiz began his career with the Holcim Group in 1986 as electrical supervisor with Holcim Apasco, Mexico, later becoming plant manager. In 1999, Filiberto became regional vice president, manufacturing for Holcim US. He returned to Holcim Apasco as cement operations, vice president, and moved back to Holcim US in 2006 as senior vice president, manufacturing. He has been in his current role, senior vice president, sales & marketing, since 2010.

Texas Industries (TXI) made the surprising move this week of appealing to the US authorities to investigate 'unfair' imports from Greece and the Republic of Korea. Of note was the accusation that imports from these countries had risen by 40% from 2009 to 2011, with a further rise over the first six months of 2012.

Given the distances involved and the rising optimism shown for the North American market in the latest financial results for the cement industry, targeting imports might at first seem odd. However looking at US Geological Survey (USGS) data shows that for January to May 2012 the top cement importers to the US, after Canada, were the Republic of Korea and Greece. Mexico, the USA's other land neighbour, could only manage fourth.

According to USGS data Texas was the leading cement-producing state in the US in 2011. In 2011 total imports of hydraulic cement and clinker from South Korea rose by 64% to 1.40Mt from 0.86Mt in 2009.

By customs districts Texas imported 0.99Mt in 2011 or 15% of the US total. Alarmingly though, Texas has already imported 0.77Mt from January to May 2012. If this rate continues for the rest of 2012 Texas could be facing a total imported figure of 1.84Mt, a rise of 85%!

Given that the Global Cement Directory puts Texan capacity at just under 14Mt/yr this might explain why one of the state's biggest producers has decided to take action. The problem of 'cheap' Greek imports looks likely to get worse as the economic troubles of the Eurozone drag on, especially if Greece exits the zone. If that happens, any Greek producer that can still afford to make cement may well be able to undercut the domestic production of any country willing to import it. TXI's move might be seen as a pre-emptive strike 'shot across the bows' to discourage increasing US demand for sucking in more imports, in order to shore-up demand for domestic production (and to firm up domestic pricing).

However, one place Greece or South Korea will have difficulty exporting their cement to is the moon.

Serious thought on creating cementituous materials on the moon dates back decades but last week NASA awarded US$135,000 to UC San Diego structural engineer Yu Qiao for research on the subject using materials that are readily available on the moon. Given that it currently costs from at least US$4m/t to put mass into low earth orbit, the lunar cement industry can rest easy from the threat of cheap Greek imports for the time being.

US: Jose Llontop has joined Giant Cement as its new CEO and president. He joins the company with 14 years of experience in the industry. Previously he has held senior level positions at Cemex, including being the regional president for a US$1bn sales operation for countries in Central Eastern Europe and being the president of Cemex Egypt.

"Llontop is a professional with a long and successful career in the cement industry, who has held positions of high responsibility in different countries and achieved excellent results," said Juan Bejar, chairman and CEO of Cementos Portland Valderrivas, the Spanish company that owns Giant.

Llontop received his undergraduate degree in mechanical engineering from the University of Virginia, Charlottesville, VA, completed his MBA at Rice University, Houston, Texas, USA, and attended the Harvard Business School's General Manager Program in Cambridge, Massachusetts, USA.

Llontop served as chairman of the Cemex supervisory board in Austria and as vice chairman of the Cemex board in Egypt. Since 2010 Llontop was the president of Saudi Readymix, and the senior vice president of Building Materials for Alturki Group in Al Khobar, Saudi Arabia.

Germany: Dr Michael Mutz has been appointed as the new head of division, Minerals & Mining, at Aumund Fördertechnik GmbH in Rheinberg.

"We are thus strengthening the team and we are advancing the business segment expansion in this prospering market," commented Aumund managing director Jörg Hoffmann on the appointment.

The 41 year-old from Westphalia, Germany comes from a mining family and has continued the family tradition, studying geology specialised in the exploration of solid mineral raw materials, oil and gas. Mutz started out with various mining prospecting projects, including Roland Berger and CPRM, the Brazilian state geological service.

After many years' activity in iron ore mining in Brazil (ThyssenKrupp) Mutz graduated from the Technical University of Clausthal in geology. His experience in the machinery and equipment business started in 2006 at Hazemag & EPR where he headed-up international sales and coordination of key accounts from 2008.

"The good reputation of the Aumund Group and the decades of successes in the cement, power and metallurgy sectors are a solid foundation to also gain a foothold as a supplier in the very service-oriented mining business," said Mutz.

Mutz has been in post at Aumund since April 2012.

The news this week that GSO Capital Partners has patched together a group of investors to recapitalise Giant Cement and its owner Cementos Portland Valderrivas (CPV) has been a long time coming.

Giant may be based in the US but CPV is Spanish. Here cement production fell by 28% year-on-year for the first half of 2012. For its 2012 forecast Oficemen, the country's domestic producers association, forecast in July that consumption will fall by 25% compared to 2011, to 15Mt/yr, representing a drop of 73% from a high of 56Mt/yr in 2007. Potentially the Spanish cement industry could regress to a per capita consumption of only 325kg/capita, figures not seen in the country for nearly 50 years! It has already hit a 48-year low.

In other words it is the perfect time for cash-rich foreign firms to pick up a bargain. Yet the question that should be asked, especially by anybody else thinking of investing in highly indebted European cement assets, is how do investors expect to make any return?

Simply waiting for the market to improve is one strategy for those who can afford it. According to the Global Cement Directory 2012, Spain has 38 cement plants with a capacity of 48Mt/yr. Of this the big players – Cemex, Holcim, Lafarge and CPV – comprise 28Mt/yr. Even if the smaller producers stopped producing cement overnight the big producers would still have the capacity to produce twice as much cement as is currently required.

However, the focus on the CPV subsidiary Giant Cement is telling. The owner of CPV, Fomento de Construcciones y Contratas SA (FCC), was originally reported as trying to sell Giant by March 2012. With the US market starting to pick up, Giant would make an attractive acquisition. FCC's last attempt to sell Giant was, however, delayed by CPV's debt.

With a Giant sale delivering some return to the GSO Capital Partners investors, followed up by further on-going debt repayment from CPV, the only loser would be the future development of the Spanish cement industry outside of that done by the multinationals. Heavily indebted European cement producers with profitable overseas assets must be looking very attractive indeed to international investment firms. The bargain hunt has begun.