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We return to India to discuss a potential fight that may be brewing in the cement sector. Competition between UltraTech Cement and Adani Group started when the latter won the race to buy Holcim’s cement assets in the country in May 2022. However, the rivalry stepped up a notch this week when UltraTech Cement responded by approving a US$1.7bn investment for expansion.

The leading Indian producer announced that it was committing the funds towards increasing its cement production capacity by 22.6Mt/yr. This will include a mixture of expansions to existing sites and building new plants such as new integrated units, new grinding units and new terminals. UltraTech Cement currently has a previous round of expansion that is set to be completed by the end of the 2023 financial year. Commercial production at the newly announced projects is forecast to start by the end of the 2025 financial year. The company finished off by saying that the upgrade projects would maintain its position as the third largest cement producer outside of China, with its total production capacity rising to 159Mt/yr.

Unusually for these kinds of press releases though, UltraTech Cement made of point of doing the calculation for any readers who might want to know how much this new capacity might cost. It is US$76/t. Adani Group didn’t do this when it said it had agreed to buy Ambuja Cements and ACC from Holcim but, unsurprisingly, it cost more, at least US$94/t based on the cash figure Holcim released for the deal. Note that Adani Group has valued the acquisition at US$10.5bn, which would put the capacity cost up to US$150/t. Other zingers in the press release included Kumar Mangalam Birla’s quote that his company held, “... a deep and nuanced understanding of the market dynamics of the cement industry.” Both of these additions to the statement suggest that UltraTech Cement is making a point about its new competitor.

Bloomberg has framed the actions of UltraTech Cement and Adani Group in the cement sector as a brewing corporate battle between old and new money. Both Kumar Mangalam Birla, chair of Aditya Birla Group - the owner of UltraTech Cement, and Gautam Adani were in the top 10 of the Forbes list of the richest people in India in 2021. Birla comes from inherited wealth, although he has undeniably expanded UltraTech Cement greatly during his tenure as chair. Adani is self-made. Cement is just part of the empires of both men but one risk to UltraTech Cement is just how fast an expansion-driven competitor with concerns in power generation and logistics might decide to try to shake up the cement sector.

It is interesting at this early stage to glimpse part of the potential strategies both cement companies may be employing. Adani Group is in the process of buying its way into the cement sector at a relatively high price for capacity. UltraTech Cement is responding by building new capacity at a lower price. Research by Kotak Institutional Equities cited in the Bloomberg article suggests that Adani Group could increase its 70Mt/yr capacity up to 100Mt/yr at US$80 – 90/t. This would cost up to around US$2.5bn but it’s not impossible. Kotak also reckons UltraTech Cement can eke out around US$3 – 4/t more in earnings before interest, taxation, depreciation and amortisation (EBITDA) compared to the existing Ambuja Cements and ACC assets. Adani Group might be able to cut this gap down through creating synergies by further merging the two companies.

This adds to the feeling that UltraTech Cement is in a stronger position as the incumbent market leader. Yet risks abound in the current inflationary conditions and even less is certain if Adani Group is prepared to invest heavily enough. After all, UltraTech Cement had a production capacity of only 23Mt/yr in 2010. Less than a decade later it became India’s largest cement producer. It is now Adani Group’s next move in the battle of the cement billionaires.

Australia: Boral has appointed Vik Bansal as its chief executive officer (CEO) and managing director with effect by 5 December 2022. Zlatko Todorcevski will remain as CEO until transition to Bansal is completed.

Bansal holds over 30 years of management experience with industrial organisations. He has been the CEO of steel-manufacture InfraBuild since mid-2021. Prior to this he was the head of waste management company Cleanaway from 2015 to 2021. He is currently the chairman of LGI and has volunteered as a director for organisations including the National Waste & Recycling Industry Council, Waste Management & Resource Recovery and Disability Services Australia.

Bansal is a Fellow of the Institute of Engineers Australia and the Australian Institute of Company Directors. He originally trained as an electrical engineer, holds a master of business administration (MBA) degree and has completed the Advanced Management Program from INSEAD. He has also completed a Master of Laws in Enterprise Governance.

Germany: Hengst Filtration has appointed Norbert Gregor as the group director of Hengst Group and the managing director of Industrial Air Filtration. He assumes his duties in a dual leadership role with Merete Gotfredsen, who leads the Process Air Filtration segment as its managing director. Both report directly to Peter Wink, Group Vice President for Industrial Air Filtration.

Gregor is a business economist who holds more than 25 years of management experience with a specialism in marketing and sales. From 2014, he was Vice President for DACH (Germany, Austria and Switzerland) and Eastern Europe at the Sweden-based filter specialist Camfil. In 2019, he moved to the Helsa Group as its chief executive officer, for which he was the managing director and realigned the two business units for molecular filtration (Helsatech) and elastomer technology (Helsacomp), which he sold to Mann+Hummel after a reorganisation. There, as Global Vice President, he was responsible for the post-merger integration of Helsa for two years, creating the new molecular filtration segment for the Life Science division for Mann+Hummel.

Zimbabwe: Holcim subsidiary Associated International Cement has entered into a binding agreement to sell its 76% stake in Lafarge Zimbabwe to Fossil Mines for an undisclosed amount. Five bidders were competing for the cement company, according to the Business Times newspaper. These companies included three China-based companies as well as local ones. China-based Huaxin Cement was reportedly one of the Chinese bidders.

Tanzania: ARM Cement has repaid all creditors of Tanzanian subsidiary Maweni Limestone to which it owed money. The East African newspaper has reported that the group used the proceeds from its sale of Maweni Limestone to Huaxin Cement for US$102m to pay off the debts. It paid US$74.4m to creditors and US$4.6m to the Tanzanian tax authorities.

In its native Kenya, ARM Cement sold its assets to National Cement Company (NCC) for US$42.7m. It has paid secured creditors there US$42.6m of a total US$68.7m due. It also owed unsecured creditors US$98.4m.

Ethiopia: Oromia State has signed a memorandum of understanding with the Ministry of Mining and 20 cement companies to regulate the price of cement. State Deputy President Awolu Abdi said that the price of cement products had been ‘skyrocketing’ due to international and internal factors, according to Walta Media. He partly blamed the problem on ‘illegal’ cement brokers and the inability of cement plants to produce output at their full capacity. The state government has been working with cement producers and approved distributors on the problem. The regional move follows action by the central government to cut out dealers and distributors from the market in mid-May 2022.

Mali: A foundation stone has been laid for the new Atlas 0.8Mt/yr cement plant in Dio-Gare. The project had an investment of around US$80m, according to Mali Actu. It is expected to be completed in mid-2025. The project is being financed by Papa Oumar Samake, the head of Atlas. The President of the National Transitional Council, the Prime Minister, the Minister of Territorial Administration and Decentralisation, the Minister of Industry and Trade, the Governor of the Koulikoro region and the local mayor attended the ceremony.

Russia: A study commissioned by the National Association of Manufacturers of Building Materials and the Construction Industry (NOPSM), SM PRO and Soyuzcement, the national cement manufacturing union, has found that 80% of components required for repairs and upgrades to cement plants in Russia are manufactured abroad. The research was intended to assess the sector’s requirement for foreign equipment and to determine the prospects for import substitution. The results of the survey were presented in late May 2022.

Anton Solon, the executive chair of NOPSM, noted that Russian cement sector holds a ‘critical’ dependence on imported equipment. He said that domestic analogues were either ‘significantly’ inferior to imports or simply not available. The main equipment affected included separators, burners, drives, compressors and grinding mills. Parts for packaging lines, some types of quarry equipment, grinding media, refractories, additives and linings were also negatively affected. However, he did point out that low-efficiency and large-sized gas cleaning plants (including bag and electrostatic precipitators) were produced domestically. Vyacheslav Shmatov, the chairman of Soyuzcement, called for the development of local engineering products to remedy the situation.

Germany: ThyssenKrupp Industrial Solutions’ Polysius division says that it has been commissioned by Buzzi Unicem, HeidelbergCement, Schwenk Zement and Vicat to build a pure oxyfuel kiln system at the Mergelstetten cement plant as part of the Cement Innovation for Climate (CI4C) project. No dates of the start of construction or final project commissioning of the industrial trial have been disclosed. CI4C was originally formed in 2019.

The Polysius pure oxyfuel process is a new type of clinker production process in which the otherwise normal ambient air is replaced by pure oxygen in the kiln combustion process. One advantage of the technology is that atmospheric nitrogen is eliminated from the clinker burning process leading to much higher concentrations of CO₂ in the exhaust gas compared to a conventional kiln. As such the process aims to concentrate, capture and reuse almost 100% of the CO₂ produced in a cost-effective manner. The medium-term goal is to further process the captured CO₂ with the help of renewable energy into products such as kerosene for air traffic.

New Zealand: Golden Bay is spending US$6m on an upgrade to its Wellington cement terminal. The project will increased storage capacity, reconfigure the site for better traffic management, add new office facilities and upgrade ship discharge lines to reduce load times. Greater automation is also intended, as well as new branding for the site.

Nick Traber, Fletcher Building’s chief executive for concrete said, “Our Golden Bay Terminal has served Wellington well for many decades and has contributed to some of the region’s biggest infrastructure projects along with countless houses, driveways and other developments. The upgrade is a key part of our strategy to remove bottlenecks in our operations to drive growth and reduce costs, as well as increase the resilience of our supply chain using all modes of transport. It’s a demonstration of our commitment to local manufacturing as New Zealand's only and lowest carbon cement producer.”