Global Cement News

Eurocement recently trumpeted the production of two new types of cement at its Podgorensky plant in Voronezh Region. A focus on standards follows a self-declared offensive being taken by the leading Russian cement producer against foreign imports since August 2013.

When the 3Mt/yr Podgorensky plant reached its full production capacity in July 2013, Eurocement president Mikhail Skorokhod gave a press conference to promote his products over the imports from Iran and Turkey. Some of the more humorous comments Skorokhod made to the press included suggesting that Iranian cement might be radioactive and the revelation that the title of Eurocement's in-house magazine, 'All Shades of Grey', might be inspired by an erotic novel with a similar name ('50 Shades of Grey').

More seriously, Russia's southern regions between the Black Sea and the Caspian Sea are vulnerable to foreign imports. Both Turkey and Iran have high cement production capacities and they have access to the country via these two seas. In addition to rising housing construction in Russia since 2010, cement demand is expected to further take a boost from building associated with the Sochi 2014 Winter Olympics and the 2018 FIFA World Cup.

As stated by Skorokhod, the Podgorensky cement plant was created to fight foreign imports. Hence the focus on standards and government approval. The cement types in question - TSEM I 52.5N and TSEM II/ A-Sh 42.5N - were certified by NIIMosstroy (the Moscow Construction Research Institute) with additional testing conducted by the Voronezh Regional Center for Hygiene and Epidemiology. The move was similar to attempts made in recent years by local producers in southern and eastern Africa to focus consumers' minds on quality versus the potential risks of low-cost imports.

Eurocement clearly wants to fight imports head on given that, according to CMPRO data, total cement imports to Russia nearly doubled from 2.8Mt in 2011 to 5.1Mt in 2012. Turkey, Belarus and Iran were the main importers in 2012. In 2012 cement imports as a percentage of consumption hit their highest level since 2008. At the same time Russian consumption of cement rose by 13% to 65Mt in 2012 from 58Mt in 2012.

Back in August 2013, Skorokhod said that the Podgorensky plant had cut imports to the southern ports. With no figures available yet for imports in 2013 we can only wait and see.

Romaina: Holcim Romania has announced the addition of three members to its management team. Anca Alexandru is the new Ready-mixed Concrete and Aggregates Director of Holcim Romania, Mădălina Craciunescu has been appointed as Human Resources Director and Ioana Borangic is the new Communication Manager.

"We take pride in the fact that Holcim Romania, a company from the building materials industry, where most employees are men, now has an executive team formed of 50% ladies", said Daniel Bach, General Director of Holcim Romania.

Alexandru, aged 46, joined Holcim in 2002 and has held various managerial positions in the RMX segment. She succeeds Bogdan Dobre who has become the Marketing and Sales Director for Holcim Romania. She has been in post since 1 September 2013.

Craciunescu, aged 32, has held various positions with Holcim Romania since January 2005. She replaces Nicoleta Sălăjan, who has become the HR Director of Holcim Group for the Africa and Middle East Region

Borangic, aged 30, joined Holcim in 2010 as Internal Communication Specialist. Before joining Holcim Ioana gained over 10 years of experience in corporate communications in several multinational companies. Borangic succeeds Andreea Nicolae who have become the Marketing Manager for Holcim Romania.

Holcim Romania runs two cement plants, one grinding plant, 13 eco-friendly concrete stations, three aggregates stations, two special binders stations and one cement terminal.

In the run-up to the publication of the Global Cement Directory 2014 we have released a Beta (draft) version for readers to provide corrections, clarifications or additions ahead of the final publication in late November 2013. In this week's issue of Global Cement Weekly we cover news stories on new cement plant or production upgrade plans in Azerbaijan, Kazakhstan, Mongolia, Niger and Venezuela. This demonstrates how fast cement production can change around the world in just one week!

Looking at the major trends of the past year, we see a gradual re-emergence of 'developed' economies from the Global Financial Crisis of 2007 - 201? - with an increase in cement demand that is patchy in the extreme. The US cement market is starting to heat up - but it starts from a historically low base. Former superstars stars like Spain and Italy are still firmly in the Doldrums and show no sign of growing, countries that are becoming used to a painfully permanent lower cement demand.

India has suffered from over-capacity (whilst at the same time building even more capacity – one wonders how the industry still manages to make a profit). China's cement industry continues to defy gravity – partly through state support and partly through central edicts as to which plants will close (handily reducing nominal overcapacity) and which will stay open. Chinese cement plants have rapidly been installing environmental abatement equipment amidst an ongoing environmental crisis in China. It remains to be seen if China can avoid a 'hard landing.' Other Asian countries are progressing well a full 15 years after the Asian Crisis.

Africa continues to get its act together and could yet become a global cement demand powerhouse. South America shows strong promise, particularly Brazil. The Middle East is a perfect example of the old saying "Be careful what you wish for."

Download the Beta version of the Global Cement Directory 2014 (free download - registration required)

India: Suman Mukherjee, CEO and Managing Director of Shree Digvijay Cement Company, has resigned from the cement producer due to personal reasons. His resignation takes effect from 31 October 2013. He will also leave the board of directors at this time.

If you try visiting the website of the United States Geological Survey (USGS) this week you are going to be disappointed.

As part of the on-going US federal government shutdown the site has been marked as 'unavailable'. Anyone in search of US cement data and a raft of other national and international statistics will have to wait. Ditto the US Environmental Protection Agency (EPA). Although its website is still live, its last tweet on 1 October 2013 was, 'The federal government is currently shut down.'

Some cement producers in the US may be relieved that the EPA is on a hiatus. However if you cast your mind back to the Portland Cement Associations' (PCA) optimistic growth forecast in September 2013 you may remember the following from PCA chief economist Ed Sullivan. "Assuming Congress has learned its lesson from the fiscal cliff and will take a more rational approach with the upcoming debt limit discussions, political uncertainty and its adverse impact on the economy is expected to dissipate."

Whoops.

The construction industry will be watching carefully to see how planned future infrastructure spending emerges from the debacle. If it gets cut in the horse-trading then US cement consumption growth will take a blow. Meanwhile, if the residential construction market takes a knock due to all the uncertainty and general reduction of money in the economy from federal employees not working then cement consumption gets hit immediately. Hence Sullivan's get-out comments about Congress.

Perhaps what will really concentrate minds on the fragile state of the US construction economy is if a Chinese company buys into the cement industry, as is happening elsewhere around the world. As reported this week, the state-owned Chinese aerospace and defence company AVIC International made an offer to shareholders to take over German cement plant builder KHD Humboldt Wedag.

The US federal government needs to get back to work.