Global Cement News

Recovery in the European cement markets arrived slowly in 2013. Balance sheets at HeidelbergCement, Cemex, Italcementi, Vicat and Buzzi Unicem appear to have stalled into something less than the recovery that everybody wants. The picture is more stable in Western Europe but declining revenues have headed east.

The European Commission's Autumn 2013 Economic Forecast has summed it up well, predicting that the European Union's (EU) gross domestic product (GDP) would remain static in 2013. On the strength of the results seen so far that feels about right. The cement industry in Europe hasn't continued to decline but the 'recovery' is slow. Yet a recovery is happening on the strength of these financial results so far. Compared to some of the sales declines seen in 2012 this is good news.

With results from the big European-based cement producers Lafarge and Holcim due later in February 2014, here is a summary of the European situation.

HeidelbergCement's revenue has remained flat in 2013 at Euro13.9bn although its cement, clinker and ground-granulated blast-furnace slag (GGBS) sales volumes have risen by 2.6% to 91.3Mt. Compare this with the 8.7% bounce in revenue from 2011 to 2012. By region, the problem areas have now shifted from losses in Western and Northern Europe to losses in Eastern Europe and Central Asia. Market pickup in the UK has driven this turnaround, despite diminished sales volumes in Germany.

Similarly, Cemex's sales have also remained flat at US$15.2bn. Both of its European areas have improved their sales, with sales losses only reported for the Northern Europe region. Again, sales in the UK drove overall business with France starting to improve too.

Italcementi had it tougher in 2013 with its sixth consecutive drop in revenue since 2008. Just like HeidelbergCement, the problem regions for Italcementi have shifted east in 2013 from Western Europe to the group's Emerging Europe, North Africa and Middle East area. However Italcementi is losing revenue in Western Europe faster than HeidelbergCement, mainly due to the poor Italian market.

Elsewhere, Vicat reported that its consolidated cement sales fell by 4% to Euro1.11bn. Sales decline lessened in France and the rest of Europe even saw sales rise by 4% to Euro427m. Buzzi Unicem saw its cement sales volumes remain static in 2013 at 27.4Mt.

Overall it may not feel great but it's better than the cement industry news for Europe we've been used to in recent years. With the European Commission Economic Forecast suggesting a 1.4% rise in GDP in 2014, the next 12 months look more promising.

Kenya: The Kenyan government has appointed William Lay as the new chairman of the East Africa Portland Cement Company (EAPCC), replacing Mark ole Karbolo. Making the announcement, Industrialisation and Enterprise Development Principal Secretary Wilson Songa said that the move would streamline operations at the company and mark a strategic shift in the operations of the cement manufacturer.

The move follows on-going shareholder conflict over the EAPCC between the Kenyan government and French multinational cement producer Lafarge.

On 31 January 2014, the Québec government announced that it would invest US$350m in a new US$1bn, 2.2Mt/yr cement plant and port facility, to be operated by McInnis Cement at Port-Daniel. To say that this has prompted outrage in the industry is an understatement. Rival cement producers, including Lafarge and Ciments Québec have been unanimous in condemning the funding, which they see as an unjustified affront to fair competition in the province's cement industry. There was an angry response on the Global Cement LinkedIn Group, with dissatisfaction on a number of levels.

Firstly, established manufacturers highlight that the Québec cement market is in a slump, with 100-150 members of Métallos, the United Steelworkers union, currently on rolling temporary furloughs at any one time. There is over-capacity as it is. How will another cement plant help this situation? One contributor to the Global Cement LinkedIn Group said that the funding was like, "Taking the money I pay as taxes to break my legs." Another said, "Imagine our tax dollars heavily subsidising our direct competitor - totally unacceptable!"

Secondly, the government will have a direct interest in the cement industry, diverting public funds to a sector that (in the West) is traditionally left to its own devices. What does the government have to gain from this move? Well, there are suggestions that the awarding of future government cement and concrete contracts can no longer be fair due to the rather obvious conflict of interest. Could the government effectively award contracts to itself? Arguments from the government and McInnis that its distribution will be outside the areas served by the other plants don't seem to wash with the established producers.

Thirdly, there are fingers pointed at the Gaspasia paper mill project, a failed government-funded installation that was not established in the 1990s at a cost to the taxpayer of US$300m. It is unlikely that any of the parties involved would like to see a repeat at Port-Daniel.

Finally, the Canadian government appears to have turned its back on its own 'Wood First' policy, signed in April 2013, which stated that wood should be preferred in construction over cement and steel due to environmental concerns over embodied CO2. At the time Canadian cement manufacturers were at pains to point out that cement and concrete constructions were actually sustainable in comparison to many other building materials, especially with repect to long-term use and minimisation of energy consumed during a building's lifespan. At worst this seems to be a government U-turn but it could yet get more ugly. Now, with funding for new cement capacity, Québec appears to have 'listened' to the cement producers. How long before some cynics point to this change as evidence that the government wanted McInnis Cement to happen all along?

Whether a gross miscalculation or a deliberate ploy by the government, the McInnis Cement saga will not be going away. Ciments Québec and Lafarge will line up to fight the decision and, in litigation-heavy North America, this story could run and run.

Ukraine: Yugtsement company has dismissed its commercial director Tetiana Kazakevych. She was dismissed in compliance with the resignation statement that she submitted previously, according to the Ukranian News Agency. She had occupied the positions since 2001. The company is part of Dyckerhoff Ukraine, which runs three cement plants in the country.

Two stories from the US have drawn our attention this week, even with a US$1.3bn cartel fine in Brazil, more new business in Africa, the possible closure of CBR's white cement plant in Belgium and strange metrological goings-on in India also in the headlines.

Firstly, it was announced that Colombia's major cement producer Cementos Argos has agreed to acquire Vulcan Materials' building material assets in Florida. Argos, active in the US since June 2011 when it acquired its Harleyville and Roberta plants from Lafarge, will more than double its capacity in the country from 2.7Mt/yr to 6.2Mt/yr and go from a small player to a significant force in the western US.

Argos may have moved at just the right time. Despite suffering disproportionately in what is often termed the 'Great Recession' in the US, Florida's cement market is fundamentally solid, with significant residential construction and a good commercial construction baseline. If the PCA's expectations that the US will consume 80Mt/yr of cement in 2014 and a release of that much talked-about 'pent-up demand' are realised, Argos could be in a position to make good sales.

Indeed, Argos' move takes on even more significance in the light of the second US story from this week, which sees Texas Industries (TXI) taken over by Martin Marietta. The acquisition, which comes on the back of a failed bid by Martin Marietta for Vulcan Materials in 2012, also makes perfect sense for the company. Indeed, Martin Marietta's chief executive, C Howard Nye, said, "We like the Texas market a lot."

And well they should. Developments around the Eagle Ford shale gas reserves in the centre of Texas have led to a building boom in terms of both new constructions and oil well cement. Despite this, TXI announced a loss of US$17.6m in the quarter to 30 September 2013, although it saw higher sales. It blamed interest repayments. There are obviously clear gains for Martin Marietta in buying TXI, but it had better have a plan to sort out TXI's finances.

For all the talk of major restructuring in China , and mergers and acquisitions in India, it is the US cement industry that is showing the most movement so far in 2014. Could this be the year when things finally look up?