Global Cement News

South America: Gebr. Pfeiffer, Inc., the US-based subsidiary of Germany's vertical roller mill manufacturer Gebr. Pfeiffer SE, is pleased to announce the recent appointment of Adriano Greco as Sales Director of the South American market.

Greco has gained extensive, world-wide industry experience through his numerous years in various management positions at GRECO Burners Company in Brazil, Austria, China and Spain. More recently, he served as General Director of ATEC GRECO in Brazil and GRECO Combustion Systems Europe GmbH in Austria.

In 2005, he was instrumental in creating the Brazilian Cement and Lime Conference. He is fluent in Portuguese, Spanish, English, Italian and French.

Last week's news that Sinoma is considering European acquisitions may seem a little odd considering that Sinoma saw its profit halve in 2012. Yet the Chinese cement equipment builder and cement producer's income (US$3.42bn) puts it level with the likes of European producers, like Italcementi (US$5.75bn) and Buzzi Unicem (US$3.58bn), and the company still made a sizeable profit (US$123m).

Now what really seems odd is the amount by which each of the major Chinese cement producers' profits fell in 2012. Each of the top five producers by capacity, including Sinoma, saw their profits decrease by 40% to 50%. CNBM 'forgot' to report its profit drop but in November 2012 it recorded a 40% fall. Anhui Conch Cement's profit fell by 45.6% to US$1.03bn. Jidong Cement hasn't released any figures but was expecting a 50% drop in late October 2012. China Resources' profit fell by 44.4% to US$300m. Compare that with the diversity of profits reported by the top five European cement producers.

As has been clearly signposted by the Chinese government, the country is overproducing cement. Just how much we can't be sure but the Ministry of Industry and Information Technology declared that 220Mt/yr of 'obsolete' capacity was eliminated in 2012. The country's entire output was placed at 2.18Bt in official figures.

Outmoded capacity is being shut down and industry consolidation encouraged for the main players. Given the state-owned nature of Chinese heavy industry some level of coordination between bad results is to be expected. To give readers an idea of the challenge facing Chinese central planners, Anhui Conch added 28.3Mt/yr of additional cement production capacity in 2012. This is equivalent to the entire capacity of Nigeria or Germany!

Of interest here are China's cement export figures that the government's General Administration of Customs recently released. Exports hit a peak of 33Mt in 2007 and then declined by 68% to 11Mt in 2011. In 2012 they increased slightly to 12Mt. That's 20Mt of cement not leaving the country any more. Plus, the 'Shenzhen sea-sand in concrete scandal' can't be helping the industry's reputation abroad either.

Also of note last week, a Kyrgyzstan minister proposed restricting imports of Chinese cement to his country. Cement produced at Chinese-owned plants will be much harder to block. The next prong of the Chinese plan to tackle its cement industry is direct overseas expansion and this is what we're seeing from the likes of Sinoma and Anhui Conch. Sinoma, as mentioned above, appears to have cash to spend and in 2012 Anhui Conch began its first international project in Indonesia.

Sri Lanka: Philippe Richart, formally responsible for the Ready Mix Concrete business in Holcim Vietnam, has been appointed CEO of Holcim Lanka.

The change of CEO, which was announced in February 2013, was part of a generational change in the company's leadership. Philippe joined Holcim Group Support in 2004 as a Commercial Project Manager for the Aggregates and Constructions Materials function, working on aggregates market development and performance improvement in various regions of the Group.

In 2007 he was appointed RMX director for Holcim Vietnam and successfully brought the division into the leading position in South Vietnam.

Before joining Holcim, Philippe held various roles in construction project management and business development for Lafarge Cement and Metso Minerals in Taiwan, USA, China and France. He holds a Master's Degree in Civil Engineering from Ecole des Hautes Etudes Industrielles (Lille, France) and an MBA from George Washington University (DC, USA).

The Mineral Products Association (MPA), which looks after the interests of the cement industry (and other allied industries) in the UK, has said that it welcomes a temporary tax-freeze relating to climate change announced in the UK Budget of 20 March 2013. The MPA singled out the decision to freeze the indexation of the Aggregates Levy until April 2014 and the decision to introduce the Climate Change Levy mineralogical and metallurgical exemption for energy-intensive industries such as cement and lime.

Both of these moves by UK Chancellor George Osborne have been welcomed because they bring some relief to the UK cement industry and wider construction activities. MPA members make money from such activites and any potential cost that can be eliminated or delayed, even for a short time, is welcome amid the current slump that is the UK economy. This is especially true as the UK weathers the one of the longest and most severe winters for 50 years. So far, so much sense.

However, how does this reaction to the Climate Change Levy exemption tie in with the MPA's February 2013 announcement that it thinks that the UK cement industry's total CO₂ emissions should be reduced by 81% by 2050? What should UK cement producers make of this?

The MPA's cement industry CO₂ reduction targets are certainly bold. On the face of it, they look achievable given the progress that has been made to date by the UK cement industry, although much is left to the imagination as to which areas could and should contribute most to the reduction target. The 81% reduction target includes the successful future commercial development of carbon capture and storage (CCS) technologies. It also relies on an increased proportion of renewable sources for the electricity that the cement industry will receive in 2050, something else that is totally out of the industry's control.

However, much hard work has already been done by cement companies in the UK. As in other EU countries and developed nations, total dust and toxic emissions have fallen dramatically in the UK cement industry since 1990. The country's alternative fuel substitution rate has now hit ~40%. Yet, as the MPA highlights in its document detailing the targets for 2050, much of the low-hanging fruit has already been taken. Further reduction in overall CO₂ emissions will be significantly affected by both regulations and cement company progress. 

Cement companies can increase their consumption of 'wastes' and fit waste-heat recovery systems. Through such measures they can achieve further reductions in emissions. Some kilns have hit alternative fuel substitution rates of 100% for limited periods and examples from the near continent show that 80% alternative fuels can be the norm. However, unlike these 'bottom-up' approaches, which can be introduced at a plant in a period of months, regulations take years to evolve and come into force, often involving slow and lengthly debate by politicians, associations and consumers.

To discourage the government from seeking to impose stricter environmental regulations for the cement industry by welcoming the exemption, is the MPA undercutting its own calls to reduce CO2 emissions in the UK cement industry? From a cement producer's perspective, it looks like the MPA could hold two contradictory opinions on the same subject: that you can welcome reductions in climate regulation while also calling for stricter emissions regulations. This phenomenon was famously termed 'double think' by George Orwell in his classic novel '1984,' but the MPA's situation is far more subtle. Often the regulators and those being regulated can agree on the same target but not on how that target should be reached. The next 37 years will show whether or not this target is even possible.

Russia: Former President and CEO of SibCem Andrey Muraviev has been nominated for the holding company's board of directors. SibCem shareholders hoped that their decision would help the Russian cement producer to recover its market share and financial performance.

Muraviev is a US-educated Russian entrepreneur, who ran SibCem since 2004 and led the company as its president for its first four years until 2008. During these years, the company brought under its umbrella all the cement assets it controls, stepped up investment in innovative technologies and made an initial public offering.

SibCem was Russia's second largest cement producer by mid-2008. Muraviev quit as CEO in August 2008 over disagreements with SibCem's Chairman Oleg Sharykin. Muraviev is currently President of Parus Capital, a Russia-dedicated investment fund which is a member of the Investor Rights Protection Association.

"I believe SibCem is now one of the most undervalued cement companies the world. I see the main reasons for this in its low transparency and poor corporate governance, lack of new assets and inefficient personnel management," commented Muraviev on his possible return to Sibir Cement. Since Muraviev left in 2008 the company has had its entire top management team and all its directors replaced. SibCem's annual revenues also declined by 75%.