Nigeria: Dangote Cement has rolled out over 150 new trucks to ease the distribution and availability of cement across the country. The move also aims to help distributors service their customers, deliver products in a timely manner and also take distributors and businesses 'to the next level.'
The Group Chief Marketing Officer, Oare Ojeikere, explained that the trucks would be at no cost to distributors and that all that was required was for the distributors to reach a certain volume of sales in three years.
"This scheme is about empowering our partners and ensuring they have what they require to get their products to their customers. Currently, the exchange rate has more or less ballooned out of proportion, making it increasingly difficult for people to invest in new trucks. Our business is powered by the ability to get cement to the retailers and the end-users," said Ojeikere.
He pointed out that in the past nine months, the group has embarked on different initiatives to improve the profitability of its partners, noting that its partners who drove growth, bought more and were also very aggressive in distribution, were rewarded for their diligence. "We want to assure our partners that those who continue to drive growth will continuously get rewarded for their efforts. We have also made cement more affordable because our per capita cement consumption and the huge housing deficit of over 18 million, we believe that if we are able to bring down the price of cement, we can drive much greater velocity in the amount of cement consumed in the country," said Ojeikere.
