August 2025

This week we heard news of two potential bidders for Lafarge and Holcim divestments. However, for a change it was where they will not be bidding that was of interest: Brazil. India's UltraTech Cement and Colombia's Cementos Argos now seem to have no interest in developing their positions in South America's largest cement market, having both previously stated their interest.

The Brazilian assets to be sold are three integrated cement plants and two grinding plants that share a capacity of 3.6Mt/yr (as well as a one ready-mix plant). Cementos Argos came out and said that it would not be bidding. UltraTech's position is more of a rumour, given by 'a source close to the company' that was not revealed by local media. However, both stories suggest that Brazil is currently not a good place for cement producers to buy up assets.

The reasons for these decisions are related to the state of the Brazilian economy, which has seen sub 2% growth in the last 11 quarters. The economy actually contracted by 0.9% in the second quarter of 2014 and by 0.25% in the third quarter of 2014. A 0.2% rise in the fourth quarter will be negated by a fall of 0.28% in the first quarter of 2015. Over the course of 2015 the IMF forecasts growth of 1.4%.

Although Brazilian cement production has risen from around 40Mt/yr in 2006 to around 70Mt/yr in 2013, it has been growing by lower and lower amounts each year. In 2013, it rose by 1.5% year-on-year, down from a 6.7% rise in 2012, an 8.3% rise in 2011 and a near 16% rise in 2010. Taken along with the IMF's GDP growth forecast, there is a genuine chance that Brazilian cement sales could plateau in 2014 or 2015. There will certainly be better places to try to sell cement over the next couple of years, hence the eagerness with which Cementos Argos declared its position.

One country that Cementos Argos has said it's looking at Lafarge and Holcim assets in is Mexico. Its economy is anticipated to grow by 3.5% in 2015, more than twice as quickly as Brazil and far more than the Americas as a whole (2.2%). Another anticipated strong performer in 2015 will be the US (3.1%), where Cementos Argos acquired assets in 2013. This week also saw the news that the Portland Cement Association's 8.1% cement consumption forecast for 2014 will be met.

Taking this all together, it appears that economic growth, and hence cement demand growth, will return to North America in earnest in 2015. Meanwhile South America's largest market is starting to lag behind. How will the rest of the two continents fare in 2015 and beyond?

India: Saurashtra Cement Ltd has announced that Anupama Pai, who was appointed as vice president (legal) and company secretary from 1 October 2014, has resigned with effect from 30 November 2014.

Ukraine: HeidelbergCement Ukraine has appointed Olena Kovaliova as Deputy Chairperson of the Management Board to replace David Andreas Johannes von Lingen. The company's Supervisory Board decided to terminate von Lingen's authority on 25 November 2014 ahead of the original scheduled date of 31 December 2014, according to a company statement. Von Lingen had been in port for three and a half years. The Supervisory Board appointed Kovaliova as the Board Deputy Chairperson from 1 January 2015 for three years until 1 January 2018.

China has admitted once again that its cement industry is plagued by over-capacity. State news agency Xinhua came clean this week as it reported that 103 production lines have been closed for the winter months.

The principal reason given for the winter shutdown was prevention of air pollution with resolution of overcapacity presented as a handy secondary. With long term plans in place to reduce overcapacity through industry mergers, demolitions and bans on new plants this is one more offshoot from the very public problems that smog and industrial pollution has given the Chinese government.

The policy follows a similar shutdown in China's far-western state of Xinjian that has been implemented since 1 November 2014. Xinjian is away from China's main cement production heartland in the south and east of the country. The idea here is to stagger winter production from cement kilns that use coal to avoid flue gas emissions rising when coal consumption for heating also rises. Since cement consumption by the construction industry is lower in the winter, a stoppage at this time of year should affect the cement producers less. Proposals have also been made to include Inner Mongolia and Hebei into the scheme.

The three provinces in question now - Heilongjiang, Liaoning and Jilin – represent 80Mt/yr or 6% of China's total cement production capacity from 28 cement plants, according to the Global Cement Directory 2014. This is broadly in line with the proportion of national population the three provinces hold.

Back in 2012 the National Development and Reform Commission suggested that national cement capacity utilisation was 69%. Local media in China have been reporting that currently Xinjian uses 60%. Western commentators reckon that China uses only 50% of the cement industry's total production capacity. By contrast India, the world's second biggest cement producer after China, has been lamenting this year that capacity utilisation had fallen below 70%. Worldwide, excluding China, capacity utilisation rates have been estimated to be just below 70% in 2014.

Plummeting particulate matter counts are great for Beijing's cyclists and their continued goodwill towards the government. However, the implications are bad for the producers who are affected and the associated industries. As one Chinese equipment manufacturer commented on Global Cement's LinkedIn Group, "...many small manufacturers of cement plants in China will go bankrupt." Unfortunately this too is also in line with the country's strategy to reign in its cement industry through industry consolidation. It may yet turn out sunny for the state planners... once the smog clears.

Indonesia: The Indonesian government has selected PT Semen Indonesia president director Dwi Soetjipto as the next president director and CEO of the country's state-owned oil and gas firm PT Pertamina, following interim chief Muhamed Husen, who took over on 1 October 2014 from Karen Agustiawan. As of 28 November 2014, Soetjitpto is leading Pertamina.

Soetjipto managed PT Semen Indonesia's troubled unit, PT Semen Padang, between 2003 and 2005, where his success in overcoming widespread worker's opposition to the government's plan to sell a controlling stake in the firm to Mexico's Cemex landed him the top post in Semen Indonesia.

Soetjipto gained a Bachelor Degree in Engineering from the Sepuluh Nopember Institute of Technology in Surabaya, East Java, a Masters in Management from the Andalas University in West Sumatra and a PhD in Management from the University of Indonesia in Depok, West Java.

UAE: After more than 14 years with HeidelbergCement, Kerim Tunçay has been offered the position of general manager at Union Cement Norcem (UCN). Union Cement Norcem (UCN) is a joint venture between Union Cement Company (UCC) of Ras Al Khaimah, UAE and Norcem of HeidelbergCement. It was set up in 1980 to market and sell the American Petroleum Institute (API) certified oil well cement, concentrating on export markets.

Tunçay, who took charge of his new assignment from 1 September 2014, will be in charge of all domestic and export sales of cement and clinker of UCC in addition to the sales of oil well cement.

Born in Istanbul, Turkey in 1972, Tunçay has a Masters Degree in Business Administration from University of Saarland, in Saarbrucken, Germany and a Marketing Diploma from University of California, Berkeley. Trained as an International Trader Candidate, Tunçay started his career with the cement industry in 2000 at HeidelbergCement Trading (HCT) in Istanbul.

US: Eagle Materials has announced the appointment of Michael Haack as chief operating officer (COO), reporting to Steve Rowley, president and CEO. The COO position is a newly-created one in response to the company's significant growth and continued strategic expansion in construction and energy-related markets.

Michael joins Eagle from Halliburton Energy Services, where he enjoyed a 17 year career with successively important operating positions, most recently with the management of Global Operations for Sperry Drilling, a company in the drilling and evaluation division of Halliburton with operations in every major global oil and gas market. He was awarded a Master of Business Administration degree from Rice University and holds a Master of Science degree from Texas A&M University and a Bachelor of Science degree from Purdue University, both in Industrial Engineering.

"We are proud to have such a high-calibre and experienced individual as Michael joining the Eagle team," said Rowley. "His placement in this newly created position is timely given our growth progress and strategic aspirations. Haack's experience will be especially valuable given our growth into energy-related markets, most notably in frac-sand and specialty oil well casing cement. This represents a significant step in the expansion of our strong operating leadership team and is aimed at ensuring the long-term continuity of Eagle's enviable performance track record."

A couple of news stories this week from Myanmar present an opportunity to look at the country. Lafarge has opened a cement repacking plant in the Thilawa special economic zone (SEZ). Upcountry meanwhile, Anhui Conch has had a joint venture approved by the government for an upgrade to an existing cement plant in Kyaukse.

Towards the end of 2013 the government announced that 13 companies were to establish joint ventures with the local state-owned cement plants. In addition the Myanmar Investment Commission had approved the construction of nine new cement plants with an aim of a target cement production capacity of 10.53Mt/yr. Following this, Siam Cement Group's on-going investment in a 1.8Mt/yr plant is due for completion in 2016. Semen Indonesia have been pushing for a joint venture since mid-2014 although it was still trying to agree terms in September 2014, according to local media. Italcementi's chief executive Carlo Pesenti also expressed his company's interest in setting up a joint venture in early 2014.

Association of Southeast Asian Nations (ASEAN) investment bank CIMB placed cement demand in Myanmar at 4Mt in 2012 and a local cement production capacity of 3Mt/yr. Cement consumption was placed at 76kg/capita for the country's population of 52.8 million. In contrast, Thai cement engineering supplier LV Technology reported demand of 6Mt in 2012. CIMB recorded Myanmar's capacity utilisation rate at 60%. Cement sales were broken down as 95% by bag and 5% by bulk.

This kind of supply-demand gap excites foreign investors. Neighbouring Thailand has a consumption of 515kg/capita, Myanmar imports cement from Thailand, Indonesia and India and the country's GDP growth rate is currently estimated to be around 8%.

Yet what's notable about Myanmar's industry are the high number of small, low production capacity cement plants. Many of them are wet process plants. Only one plant is reported as being capable of producing over 0.5Mt/yr with the Siam Cement plant project due to significantly bust this record when it is commissioned in 2016. Limited limestone deposits in the country may also make plants larger than 1.5Mt/yr unviable. Fuel is also an issue, with LV Technology advocating a wholesale industry conversion from state-subsidised gas to coal due to power shortages and impending competition issues.

In 2015 Myanmar is set to enact free trade tariffs from its ASEAN membership. Without protection or preparation, its cement plants could face serious consequences from cheaper imports from Thailand, Indonesia and Vietnam. The move by the government to encourage joint ventures with foreign partners looks like one way to mitigate this. In a market report in 2013 CIMB described the situation for investors as 'high-growth, high-barrier.' This seems to be an apt description given the experiences of Semen Indonesia.

Netherlands: Silicon, a specialist company in refractory anchoring systems and rapid arc stud welding technology, has announced that six new members have joined its team, where they will be instrumental in leading the organisation to drive worldwide business growth.

Marc Beers, who has been appointed as sales manager, has 15 years of experience at different sales management positions. "I look forward to working with such an awesome team and we are excited to work together on providing the best products and services to our customers." said Beers.

US: The PCA board of directors has elected Lafarge North America's CEO John Stull as its 2014 - 15 chairman. He succeeds American Cement Co's Cary Cohrs.

"This is an important time for the PCA to champion resilient construction and advocate for critical national infrastructure funding, both of which will ensure the vitality of the cement industry," said Stull, who in addition to being a long-standing director has co-chaired the PCA Manufacturing Technical Committee.

Over a 22-year Lafarge Group career, Stull has progressed through vice president and regional president roles for US, Latin American and Sub-Saharan African businesses. He holds a chemical engineering degree from the University of Akron and is a Harvard Business School executive management programme graduate.