
August 2025
Changes to Cemex’s regional heads start in April 2025 02 April 2025
Mexico: Changes to Cemex’s regional management started on 1 April 2025 following the appointment of Jaime Muguiro as new group CEO. Jesus Gonzalez has been appointed as president of Cemex USA, Sergio Menendez as president of Cemex Mexico, Jose Antonio Cabrera as president of Cemex Europe, Middle East, and Africa and Alejandro Ramirez as president of Cemex South, Central America, and the Caribbean.
Jesús González joined Cemex in 1998 and has held several management positions, including Corporate Director of Strategic Planning, Vice President of Strategic Planning in Cemex USA, President of Cemex Central America, President of Cemex UK, Executive Vice President of Sustainability and Operations Development and, most recently, President of Cemex South, Central America and the Caribbean. He holds a master’s degree in naval engineering from the Polytechnic University of Madrid and a master’s of business administration (MBA) from IESE - University of Navarra, Barcelona.
Sergio Menéndez has worked for Cemex since 1993. Prominent roles he has held include Director of Planning and Logistics in Asia, Corporate Director of Commercial Development, President of Cemex Philippines, Vice President of Strategic Planning for the Europe, Middle East, Africa, and Asia region, President of Cemex Egypt, Vice President of Infrastructure Segment and Government Sales in Mexico, Vice President of Distribution Segment Sales in Mexico and most recently, President of Cemex Europe, Middle East, Africa and Asia. He holds an undergraduate degree in industrial engineering from the Instituto Tecnológico y de Estudios Superiores de Monterrey and an MBA from Stanford University.
José Antonio Cabrera joined Cemex in 2000 and started in cement operation roles. He has since worked as President for Cemex in Dominican Republic, Puerto Rico and Haiti, as well as Vice President of Strategic Planning for Cemex in the Asia, Middle East and Africa region. He holds an undergraduate degree in physics from La Laguna University in Spain and an MBA from the IE Business School.
Alejandro Ramírez has worked for Cemex since 2000 starting in strategic planning roles. He later became President for Cemex in Colombia & Peru, Dominican Republic, Caribbean, Costa Rica, TCL Group, Puerto Rico, Argentina and Thailand. He holds a degree in Industrial Engineering from the Tecnológico de Monterrey and an MBA from Wharton business school.
Austria: Wietersdorfer Group has appointed Tanja Pfaff-Röders as Head of Global Human Resources.
Pfaff-Röders previously worked for the Austrian Federal Railways (ÖBB) in human resource roles from 2018. Her final position was as the lead on International Strategic HR Projects / Diversity & Inclusion. Before this she worked for Xerox, Hoerbiger, Svenska Cellulosa Aktiebolaget (SCA) and Sparkasse Baden. She is a graduate of the Vienna University of Economics and Business with additional qualifications from the MIT Sloan School of Management.
Denmark: Air Liquide and Cementir Holding, via its Danish subsidiary Aalborg Portland, have signed the European Innovation Fund grant agreement for the ACCSION project at the Aalborg cement plant. The project aims to reduce the plant’s CO₂ emissions by 1.5Mt/yr, with the captured CO₂ transported via pipeline to onshore CO₂ storage facilities.
The value of the Innovation Fund grant is €220m, fully financed by the EU Emissions Trading System.
Ecocem and Titan Group to partner for low-carbon cement 02 April 2025
Greece: Ecocem has signed a partnership agreement with Titan Group to co-develop and deliver low-carbon cements using Ecocem’s ACT technology. The collaboration will initially target the Greek market, replacing a portion of clinker with locally sourced supplementary cementitious materials (SCMs) to reduce cement CO₂ emissions by up to 70%.
Group managing director Donal O’Riain said “Signing this co-development and technology transfer agreement with a partner of Titan Group’s size and calibre is a real demonstration of confidence in our ACT technology. This partnership has the potential to accelerate the use of a range of SCMs with ACT technology and deliver rapid and low-cost decarbonisation of the cement industry globally.”
US: Heidelberg Materials North America announced that it has completed the acquisition of Giant Cement Holding (GCHI) and its subsidiaries Giant Cement Company, Dragon Products Company and Giant Resource Recovery from the Fortaleza, Uniland and Trituradora groups.
The deal includes a cement plant in Harleyville, South Carolina, four associated distribution terminals, and cement and slag distribution terminals in Newington, New Hampshire and Thomaston, Maine. It also includes Giant Resource Recovery, an alternative fuel recycling business in the eastern US.
President and CEO Chris Ward said “We are pleased to complete the acquisition of the GCHI assets and further strengthen our presence in the important Southeastern US and New England markets. We welcome the approximately 400 employees and the GCHI customers to Heidelberg Materials and look forward to the opportunities ahead.”
Shree Cement commissions Etah grinding unit 02 April 2025
India: Shree Cement has commissioned its new grinding unit in Etah, Uttar Pradesh, with an investment of US$917m, funded through internal accruals. The plant’s location near railway lines allows for efficient transport of raw materials from Rajasthan, and the unit will distribute cement via roadways and a new highway-access road. It features ‘zero-waste’ operations, air-cooled screw compressors to reduce water usage and advanced filtration systems.
The plant will consume 5000t/day of fly ash from the adjacent Jawaharpur Thermal Power Plant. A solar power installation is planned within two to three years.
Tunisia: Votorantim Cimentos has completed the full sale of its assets in Tunisia to China-based Sinoma Cement. Votorantim Cimentos operates the Ciments de Jbel Oust plant in Tunisia. The transaction follows the fulfilment of precedent conditions, including regulatory approvals in China, Tunisia and the Common Market for Eastern and Southern Africa (COMESA). Delivery of the assets and financial settlement were also concluded.
Holcim El Salvador opens San Miguel distribution centre 01 April 2025
El Salvador: Holcim El Salvador has announced the opening of a new distribution centre in San Miguel to strengthen its presence in the eastern region. The centre will provide easier access to Holcim’s Fuerte and Maestro cement from the ECOPlanet range. It also means that customers no longer need to travel to Metapán to purchase cement. The site accommodates dredges and small trucks for fast dispatch, with a minimum order of 40 bags.
Saudi Arabia: Arabian Cement Company said in its 2024 annual report that work is underway to increase the production capacity of its fifth production line by the fourth quarter of 2025. The company also said it is progressing on a project to connect its Rabigh plant to the Saudi Electricity Company grid under the liquid fuel displacement programme.
It forecast that cement demand will rise in 2025 due to government and Public Investment Fund-backed development projects in the Makkah region. The sector is reportedly operating at 63% capacity due to oversupply and weak demand, according to Zawya News, although an interest rate cut in September 2024 led to a revival of real estate projects.
Libya: The Municipal Council of Zliten called on Libyan Prime Minister Abdel Hamid Aldabaiba and the Ministry of Defence to urgently intervene in a dispute involving armed groups gathered outside the Arab Union Construction Company cement plant. The council demanded the withdrawal of forces from outside the city and urged peaceful solutions and negotiations. The intervention request follows an arrest order issued by the Attorney General for several individuals accused of halting operations at the plant.