Displaying items by tag: Brand

US: LafargeHolcim subsidiary Holcim US has rebranded its blended cement and supplementary cementitious materials range as Envirocore. Envirocore products include OneCem Portland limestone cement, MaxCem blended cement and NewCem slag cement.

The company noted that the partial substitution of cement with supplementary cementitious materials “not only results in more durable, high-performance concrete, but also lowers energy consumption and greenhouse gas emissions. CO₂ emissions are reduced by approximately 800,000kg/t of clinker replaced.” It also called on consumers to “adopt solutions that lower carbon emissions.”

US: Bruks Siwertell has launched a new branding, including a brand new logo. Group chief executive officer (CEO) Peter Jonsson said, “Our new appearance is part of a recognition process. It shows customers that Bruks and Siwertell products are part of the same family, and enables the instant association of our equipment with the ability to add value to operations, generate profitability and offer an impressive return on investment for their owners.” He added, “We have grown our business significantly over the last few years and this is a natural stage in our transformation process: a new look to show the market that we are bigger than our individual brands.”

India: Nagarjuna Cement, a cement brand produced by NCL Industries, has signed the film star Varun Tej Konidela as its brand ambassador. The performer from Telugu language cinema will feature in a new song as well as in television commercials which will be launched by Nagarjuna Cement as part of its upcoming campaign that aims to connect with a broader demographic, according to the United News of India. Initiatives on radio, social media and other media channels will accompany the campaign.

Russia: Sibirsky Cement Holding (Sibtsem) subsidiary Topkinsky Cement has announced that it has entered commercial production of a new Mita slag Portland cement with granulated blast furnace slag (GBFS) at its 2.7Mt/yr integrated plant in Topki, for which it received a certification of conformity with ‘cement for general construction’ standards on 16 January 2020. Nina Poputnikova, Topkinsky Cement laboratory and quality department head, said that it is producing the cement in response to ‘construction companies’ increased interest in cement for use in reinforced, precast concrete in monolithic structures such as buried and hydraulic structures.’

“In the near future we plan to certify two new cements,” said Topkinsky Cement managing director Alexey Ospelnikov. One will be a low-heat general-purpose cement for large-sized concrete structures and the other a sulphate-resistant Portland cement. “Expanding the assortment will help strengthen the company’s position in the Russian cement market.”

Philippines: Phinma Corp.’s cement subsidiary Philcement has ramped up its return to production with the commissioning of a 2.0Mt/yr integrated cement plant with attached terminal facilities in the port of Bataan. The Philippine Star has reported that the company, whose six integrated plants had a majority market share in the country prior to the Asian Financial Crisis of 1997, has invested US$100m on its re-entry to production, including on the Bataan facility, since it announced the return of its Union cement brand to the market in 2018.

Phinma Corp. president and CEO Ramón del Rosario said, “We believe in this government’s ‘Build Build Build’ program and we want to help ensure the success of this program by augmenting supply and offering the highest quality cement to support critical projects.”

Phinma Corp. is among domestic producers awaiting the result of an appeal by the country’s importers against the legality of the government’s safeguard duty on imported cement.

Dominican Republic: Cementos Argos has launched new branding under the tagline of 'imagine all we can build together.' Gary De la Rosa, chief executive officer (CEO) of the company, said that it would enhance the value the company offered to its customers, according to the Hoy newspaper. The Colombian company operates two ready-mix concrete plants and a cement grinding plant in the country.

El Salvador: Holcim El Salvador is marking its 70th anniversary with the launch of a 42.5kg limited edition bag for its Fuerte cement brand. The new bag features the traditional red and black colours and landmark buildings constructed with Holcim’s cement product packaging, such as Torre Futura, the San Salvador Metropolitan Cathedral and the Divino Salvador del Mundo monument, according to the El Mundo newspaper. The new limited edition bag will be sold until the end of 2019.

Russia: The Akkermann cement brand has entered the Perm market. The Gornozavodskcement Plant near Perm has started producing cement products under the brand name, according to the Pro Perm website. 400, 500 and 600 strength products will be available in bags and CEM I 42.5N and CEM II / A-W 32.5B products will be available in bulk. The Akkermann brand is part of the South Ural Mining & Processing Company, which operates an integrated cement plant at Orenburg.

France: HGH Infrared Systems is expanding its brand name across its subsidiaries around the world. It says it is developing its brand image and communication strategy to suit its position as a global leader in the optronics market as its sales grow. Asia Infrared Systems, HGH’s subsidiary in Singapore, and Electro Optical Industries (EOI), will take on the HGH identity.

In 2016 HGH acquired EOI, a producer of electro optical test equipment based in Santa Barbara, California in the US. HGH’s and EOI’s products include SPYNEL thermal cameras, blackbody sources, integrating spheres, electro-optical test benches, NVD testing solutions and thermographic scanners. They cover the whole spectrum of light from visible to infrared radiation.

‘’By opting for a harmonised universal brand, we are strengthening our corporate culture and our shared commitment across our subsidiaries. This common identity is built upon quality care, customer service and innovation values, and opens door to a dynamic and highly promising future,’ said Thierry Campos, the chief executive officer (CEO) of HGH Infrared Systems.

Chile: Cementos Bío Bío has changed its name to Cbb as as part of a rebranding exercise to target the group for the digital age and to target growth outside of Chile. Chief executive officer (CEO) Enrique Elsaca said that the change is part of the company’s Transforma 2021 plan, including investment of US$150m in Chile, Argentina and Peru, according to the El Mercurio newspaper.

It is about to inaugurate a cement grinding plant at Arica in Chile, it plans to build a US$20m plant at Arequipa in Peru for commissionoing in early 2020 and it plans to upgrade its San Juan lime plant in Argentina. It also hopes to build a new lime plant in northern Argentina to supply the lithium business.