There have been sounds of discontent coming out of South Africa this week, as AfriSam and PPC continue to (apparently) fail to come to an agreement on the terms of their long-discussed proposed merger. The pair have formally been in discussion since February 2017 but the situation now looks precarious. AfriSam has cancelled the heads of terms that had stood since that month. PPC has now hit back by giving AfriSam until this Friday (1 September 2017) to come up with a new and ‘sufficiently interesting’ deal for it and its shareholders. AfriSam’s acting Chief Executive Rob Wessels said, "AfriSam remains firm that a transaction between AfriSam and PPC will greatly benefit the stakeholders of both companies.” However, PPC’s chairperson Peter Nelson said that his shareholders were ‘frightened about the prospect’ of the merger.

If you think all of this to-and-fro sounds a bit familiar, that’s because it should. AfriSam and PPC have been courting not just since February 2017, but since December 2014. At that time, following the surprise resignation of CEO Ketso Gordhan, discussions lasted until the end of March 2015 before fizzling out. PPC’s (then) new CEO Daryll Castle confirmed that neither party could agree on terms. The two parties were also able to save some face by pointing out that the merged entity would have had around 60% of all South African cement capacity. While this is a pretty big potential stumbling block, it would been pretty obvious before discussions started and is by no means insurmountable. One gets the feeling that, given more enthusiastic partners, the discussions might have found a way forward.

At the time PPC and AfriSam played their cards close to their chests and we can’t be sure quite why the discussions really broke down. However, regardless of what happened last time, there do appear to be a lot of parallels with the current situation.

Firstly, PPC is, once again, in a state of transition. CEO Darryll Castle announced in July 2017 that he would be leaving to ‘pursue other interests,’ although neither an exact departure date nor destination was provided. Johan Claassen, the current managing director of PPC, has been appointed to the role, but only on an interim basis, presumably in anticipation for the expected merger. Other positions in the group’s executive team were reshuffled in the past couple of weeks and there was also the resignation of Tito Mboweni, a non-executive director, rumoured to be over a difference of opinion regarding the merger. On top of this, AfriSam’s CEO Wessels is also on a short-term contract. Could all of these pre-merger moves now be in vain?

Secondly, PPC continues to suffer from a combination of a poor domestic construction market and increasing competition and from imports coming in from rampantly over-productive markets across the Indian Ocean. Arguably both of these effects are now worse than they were in 2015, although PPC did recently say that the second quarter of 2017 had been a lot better across South Africa than the first. However, PPC saw its full-year earnings collapse by 93% year-on-year in the first quarter of 2017, after it was awarded ‘junk’ status in May 2016 by credit-rating agencies. Is it this result alone that has gotten AfriSam thinking? Despite this, PPC remains the larger of the two parties. It certainly wants to be seen to be calling the shots with its 1 September ultimatum.

However, the two producers now share less than 50% of the integrated cement capacity in South Africa, not 60% as in 2015. According to the Global Cement Directory 2017 they share around 7.8Mt/yr of integrated capacity against 8Mt/yr in the hands of others. This is due to the commissioning of the monster 3.5Mt/yr Anganang clinker plant and associated Delmas grinding plant by Sephaku Cement (Dangote Cement) and the full commissioning of Mamba Cement, part of Jidong Development. Could this smaller combined market share make it easier for PPC and AfriSam to identify those assets that can be sold to appease the competition authorities? Could this yet save the discussions?

Whatever happens after Friday, it is apparent that some form of consolidation is essential for PPC (and the wider southern African market) if the industry is to ‘right-size’ for the future. The region is awash with cement. News from PPC Zimbabwe this week even hinted that the effects of imports are now so strong in that country that it is considering shutting down clinker production at its Colleen Bawn plant, which has operated for more than 70 years. This effect is in play all the way down the coast from the Horn of Africa to Capetown and has been discussed previously with reference to Kenya, Tanzania and Mozambique.

Even if it doesn’t get the ‘right answer’ from AfriSam this week, PPC may still stand to gain from the merger, even if it’s only in the short term. In March 2015 its shares jumped up 5% on the news that the merger talks had collapsed. Given its recent performance, another 5% boost would probably not be turned down.

UK: Hanson Cement has made two senior appointments within its bulk division as part of the company’s drive to improve customer service. Phil Matthew has joined as field sales manager and John Doolan has been promoted to key account manager. Phil and John will work together to strengthen new and existing customer relationships, reporting to Mark Hickingbottom, national commercial director – bulk products.

Phil Matthew was previously at AB InBev, where he held account and sales management roles. He will manage a team of six district sales managers and carry out internal training sessions in order to enhance customer service.

John Doolan, who has 27 years’ experience in the construction industry, will work in conjunction with Hanson’s key account customers to set and deliver strategic plans.

Commenting on the appointments, Mark Hickingbottom, said, “Phil and John’s combined experience and knowledge of the company will allow them to place Hanson’s values at the core of their work, helping to deliver our goals of being the most customer focused, responsible and reliable construction products supplier in the UK.”

Canada: A man has died after falling nearly 10m from a catwalk at Lafarge Canada’s Beachville limestone quarry near Woodstock, Ontario on 23 August 2017. Walter Nuvoloni, 47, was a long-standing purchasing manager at the company. He had been in the position since 2001.

"This is a very difficult and tragic incident and we are deeply saddened at the loss of our colleague,” said Karine Cousineau, Lafarge spokesperson, in a statement. “Our thoughts are with our colleague's friends and family. Lafarge is providing the support of our employee assistance program to help co-workers cope with the loss." Cousineau added that Lafarge Canada would not be commenting further on Nuvoloni's death.

Police initially held the scene before turning over the investigation to the Ontario Ministry of Labour, which is investigating the death. Ontario Provincial Police Constable Stacey Culbert told local press that the ministry will re-contact police if the investigation deems any action to be criminal.

There is plenty to mull over on the Chinese cement market at the moment as the half-year reports for the major cement producers are being published. Anhui Conch revealed this week a glowing balance sheet with a 33% jump in its sales revenue to US$4.79bn. It attributed the boost to a ‘significant’ increase in prices and continued discipline with production and operation costs. Although CNBM is scheduled to release its results at the end of August 2017, Anhui Conch appear to be well ahead of its next largest rivals locally as can be seen in Graph 1.

Graph 1: Sales revenue of major selected Chinese cement producers. Sources: Company financial results.

Beyond the headline figures it is interesting to pinpoint the areas in China where Anhui Conch says it isn’t doing as well. Its South China region, comprising Guangdong and Guangxi provinces, suffered from competition in the form of new production capacity, which also in turn dented prices. Despite this ‘black spot’ in the company’s regional revenue still grew its sales in double-digits by 14%.

The other point to note is the growing number of overseas projects with the completion of a cement grinding plant in Indonesia, new plants being built in Indonesia, Cambodia and Laos, and projects being actively planned in Russia, Laos and Myanmar. The cement producer also opened seven grinding plants at home in China during the reporting period. It’s not there yet but it will mark a serious tipping point when the company starts to open more plants outside of China than within it. With the government still pushing for production capacity reduction it can only be a matter of time. On that last point China Resources Cement (CRC) reckoned in its half-year results that only four new clinker production lines, with a production capacity of 5.1Mt/yr, were opened in China in the first half of 2017.

After a testing year in 2016 CRC’s turnover has picked up so far in the first-half of 2017 as its sales revenue for the period rose by 17% to US$1.67bn. Despite its cement sales volumes falling by 9% to 33.6Mt, its price increased. Given that over two thirds of its cement sales arose from Guangdong and Guangxi it seems likely that CRC suffered from the same competition issues that Anhui Conch complained about.

Graph 2: Chinese cement production by half year, 2014 – 2017. Source: National Bureau of Statistics of China.

Graph 2 adds to the picture of a resurgent local cement industry suggesting that the Chinese government’s response to the overcapacity crisis may be starting to deliver growth again. After cement production hit a high in 2014 in fell in 2015 and started to revive in 2016. So far 2017 seems to be following this trend.

Returning to the foreign ambitions of China’s cement producers brings up another story from this week with news about the Nepalese government’s decision to delay signed an investment agreement with a Chinese joint venture that is currently building a cement plant in the country. With the prime minister visiting India the local press is painting it as a face-saving move by the Nepalese to avoid antagonising either of the country’s main infrastructure partners. This is relevant because the cement industries of both China and India are starting look abroad as they consolidate and rationalise. Once China’s cement producer start building more capacity overseas than at home, conflicts with Indian producers are likely to grow and present more awkward situations for states caught in the middle.

US: Ash Grove Cement has announced that its Chief Operating Officer J Randall Vance has been promoted to Chief Executive Officer. Charles Sunderland, who has held both the chairman and CEO titles, will remain as chairman of the Overland Park-based company.

Vance joined Ash Grove in 2011 as Chief Financial Officer, according to a release. In 2014, he was named as president and COO, filling a position that had been vacant since the death of Charles Wiedenhoft in 2010.

South Africa: PPC has appointed Njombo Lekula as the managing director of its Sothern Africa Cement division. The appointment is part of a number of changes to the cement producer’s executive team that have been announced in an operational update for its first financial quarter that ended on 30 June 2017. Mokate Ramafoko has also been appointed as the managing director of the Rest of Africa Cement division and Matodzi Mukwevho has been appointed as the group executive finance and business support officer in support of the chief finance officer.

Previously, Lekula was the managing director for PPC Zimbabwe following his appointment in 2013. An engineer by profession he studied chemical engineering and holds a Masters in Business Administration from the University of Stellenbosch Business School.

Ramafoko holds over 23 years of experience in the cement in the cement manufacturing, quality assurance and cement process optimisation industries. He has held various leadership positions in PPC, including working for Cimerwa in Rwanda, as well positions with Holcim South Africa. He holds a Master’s degree in Business Administration, a BSc and BSc (Hons) Metallurgy.

Mukwevho has held various positions including that of chief finance officer (CFO) at Sasol International Energy responsible for South Africa, Nigeria, Qatar, India and Uzbekistan. He also held the position of CFO at Sasol Polymers in South Africa, Iran, Malaysia, China, Hong Kong and UAE. Matodzi holds a Master’s of Business Administration and is a chartered accountant.

India: Manish Bhatia has been appointed as the chief financial officer of Prism Cement. He succeeds Pramod K Akhramka who has resigned from the company. Bhatia holds over 20 years experience in corporate finance.

Colombia: Rafael Olivella Vives has been appointed as the Vice President of Legal and Institutional Affairs at Cementos Argos. He succeeds Juan Luis Múnera who has secured the role as vice president of Corporate Legal Affairs at Grupo Sura. Olivella trained as the Universidad Pontificia Bolivariana and the Universidad de los Andes before working for Ignacio Sanín Bernal & Cía. He joined Cementos Argos in 2008 and subsequently became the vice president of Corporate Affairs at Celsia, the energy business of the Argos Group.

Kenya: Janerose Karanja has been appointed as the head of human resources at East African Portland Cement Company. Previously, Karanja worked for the Ministry of Industry, Trade and Cooperatives for over 25 years, according to the Kenyan Star newspaper. He holds an MBA in Human Resource Management from Kenyatta University, a human resource professional certificate from the Institute of Human Resource Management and a bachelor's degree in education from the University of Nairobi.

After a couple of weeks looking at the capacity-rich cement markets of Angola and Vietnam, we turn our attention this week to some of those countries on the receiving end of overcapacity.

Costa Rica is an unlikely place to start but it came to our attention this week due to a short but significant news item. In summary, the amount of cement imported into Costa Rica increased by a factor of 10 between 2014 and 2016, from around 10,000t to over 100,000t. This is around 5% of its 2Mt/yr domesitic capacity, so the change is already fairly big news. The fact that an incredible 97% of this came from just one country, China, makes the story far more interesting as it shows the effects that Chinese overcapacity can have on smaller markets.

But when we look at how the value of the cement imports has changed over time, we see an even more dynamic shift. While the amount of cement imported into the country increased by nearly 10-fold, the value of the same imports only increased by around half as much between 2014 and 2016. If these figures can be taken at face value, the implication is stark. Taking the very low base as effectively ‘zero,’ each tonne of cement imported must cost around half as much as it used to.

Digging a little deeper and the picture gets more complicated. While they have fallen, Costa Rican cement prices have not fallen by 50% and why the sudden deluge of imports anyway? In 2015 the country changed its rules on cement imports to facilitate more flexible imports and lower prices for consumers. It did this by changing a regulation relating to how long cement can be stored, previously set at just 45 days, with the aim of allowing cement to come from further afield and, crucially, in bulk rather than bags.

The effects on price were immediate. Previously as high as US$13/bag (50kg) in December 2014, fairly high by global standards, Sinocem, the first Chinese importer, immediately sold its first shipment at US$10/bag. This effect of lower prices has now forced the average sales prices down to around US$10/bag across the country by 2017. This is good for consumers but not necessarily the local plants.

Back in 2015, the two local integrated plants operated by Cemex and Holcim warned that cement quality would suffer if cement bags were not used within 45 days. This apparently self-serving ‘warning’ went unheeded by the Ministry of Economy, Industry and Trade (MEIC), which pointed out that other countries in South America, as well as the European Union and United States, had no analogous short use-by dates for cement bags.

The rule remains in place, although discontent rumbles on. Indeed LafargeHolcim noted in its third quarter results for 2016 that ‘Costa Rica was adversely affected by increased foreign imports.’  This may well be a little bit of posturing and it doesn’t square with the fact that Costa Rica exported three times more cement that it imported in 2016. Of total exports of 0.34Mt, over 95% went to neighbouring Nicaragua, which has a single 0.6Mt/yr wet process plant owned by Cemex. It seems that the two Costa Rican plants have found a way to keep a little bit of the Chinese producers’ margin for themselves.

Of course, Chinese cement overcapacity doesn’t only affect the Central American market. It has been rippling all around the Pacific Rim. In July 2017, this column looked at the decision by Cementos Bío Bío to stop making clinker at its Talcahuano plant in Chile. It now favours grinding imported clinker from Asia. Before that, Holcim New Zealand closed its Westport cement plant in 2016, finally admitting that domestic clinker was not viable.

In the grand scheme of things, this all makes sense. The market has forced those operating on thin margins to adjust. Ultimately, the end consumer is likely to benefit from lower prices, at least for as long as reliable low-cost imports can be secured. What happens, however, if China actually gets round to curtailing its rampant cement capacity, or simply decides to charge more for its cement? Flexible imports, the main aim of the Costa Rican rule change, may then prove vital, as long as there is more than one international supplier of cement.